At least since I (Charlie) can remember the Chuck, Converse has been revising the box a lot more than the shoe. These are some of the boxes that Converse has used over the years:
On this 1970's box, Converse reminded the buyer:
"Specified by more coaches, worn by more players,
than any other shoes specifically made for basketball."
[Given the historical perspective, it may still be the case...]
Here's the side of this box, showing both low-tops and high-tops.
Converse used this box when they were a division of Eltra (1972-1979).
Here's the side of this box, which displays the closely related "stripe-star-stripe" suede model.
Converse used this box when they were a division of Allied Corporation (1980-1981).
Converse later on used a silver-colored box with a red square-outlined star (not pictured).
In their last years of US production, Converse changed box designs to better show the Chuck Taylor heritage.
Later on, Chucks came in boxes like these.
This is the 2005 iteration of the Chuck box.
However, the product inside remains relatively unchanged from what the Baby Boomers wore to play basketball.
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Last Updated: 18 February 2017
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