Winning in the Sneaker Stock Market - 2008


CAUTION: Investments in the stock market can and do lose money; they can also provide significant dividend income and rewarding increases in share value. The companies I list here manufacture athletic shoes, a product whose sales are relatively unpredictable and subject to the whims of consumer demand. Past performance is no guarantee of future performance. This data is historical... using historical information is akin to running backwards (it can be a good exercise but be very careful about running into the unexpected). Potential investors should examine all available data about a given stock, including but not limited to Securities and Exchange Commission filings, before investing.


For those who have asked, I Just Did It: bought about $1000 of adidas Group (made enough to buy almost any pair of sneakers they sell) and about $1000 of Nike (made enough to buy five pairs of Chucks). On the other hand, but if you want to buy stock to make money: also consider Airbus Group, or Boeing.

There are a number of athletic shoe companies, a subset of the companies in Standard Industrial Code (SIC) 3021 [Rubber & Plastics, Footwear] and 3140 [Footwear (No Rubber)], that are represented in the various stock markets in the United States (NASDAQNYSE, or the "over the counter" market).


The winner in 2008:

Teva Sci-Fi sport sandalDeckers Outdoor Corporation (makers of Simple shoes, Teva sport sandals and Ugg sheepskin boots) bucked the market trend during the Great Recession: they were up 54% for the year!


The losers in 2008:

Nike Air Strong High basketball shoe, white leather, red SWOOSH and trimNike stock finished in the red... their stock price went down 21% over the year.

Black Skechers sneakers with white trimSkechers USA, a stock market darling during much of 2006, didn't repeat... it was down 34% during calendar year 2008.


Black and gray Under Armour Project Delta sneakersUnder Armour was down during its first full year making athletic footwear. It was down 46% during calendar year 2008.


adidas Promodel high-top basketball shoe (red, white stripes and trim) adidas was down 48% for the year, nearly reversing its gains during 2007.


 Continue onward to 2009's results...
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Last Updated: 9 December 2018


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Charlie's Sneaker Pages copyright 1995-2018 by Charles L. Perrin.

READERS PLEASE NOTE: Names of athletic shoe manufacturers, shoe styles, and technologies may be trademarked by the manufacturers. Charlie's Sneaker Pages uses these names solely to describe the shoes with the same familiar nomenclature used by the manufacturer and recognized by the reader.