FILA: Flash in the pan or long-term market presence?

Samples from the FILA sneaker lineup:

Fila FX-100 white high-top athletic shoeFila FX-100 fitness shoe.

Outside view of the Grant Hill 2 basketball shoeFila Grant Hill II basketball shoe.

My personal opinion of FILA:

I personally dismissed FILA as not being a serious player in athletic footwear from seeing their early efforts. Too trendy, not technical enough. Do we really need another LA Gear out in the marketplace?

My opinion switched over to the benefit of FILA when I saw some local Texas high school basketball teams wearing some unusual looking sneakers and performing very well in them. After a quick catalog scan, I recognized the FILA Grant Hill 2 basketball shoe on some very high-performance feet!

The Grant Hill is a very popular shoe, compared to many of its Nike rivals. There's one important reason. FILA packs their shoes with value for the money spent. One can buy a pair of top-end Nike shoes, or one can buy a pair of FILA Grant Hill shoes and have a chunk of cash left in one's matching Grant Hill shorts!

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Last Updated: 19 February 2017

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Charlie's Sneaker Pages copyright 1995-2023 by Charles L. Perrin.

READERS PLEASE NOTE: Names of athletic shoe manufacturers, shoe styles, and technologies may be trademarked by the manufacturers. Charlie's Sneaker Pages uses these names solely to describe the shoes with the same familiar nomenclature used by the manufacturer and recognized by the reader.