Winning in the Sneaker Stock Market - 1995

CAUTION: Investments in the stock market can and do lose money; they can also provide significant dividend income and rewarding increases in share value. The companies I list here manufacture athletic shoes, a product whose sales are relatively unpredictable and subject to the whims of consumer demand. Past performance is no guarantee of future performance. This data is historical... using historical information is akin to running backwards (it can be a good exercise but be very careful about running into the unexpected). Potential investors should examine all available data about a given stock, including but not limited to Securities and Exchange Commission filings, before investing.

For those who have asked, I Just Did It: bought about $1000 of adidas Group (made enough to buy almost any pair of sneakers they sell) and about $1000 of Nike (made enough to buy five pairs of Chucks).  On the other hand, but if you want to buy stock to make money: also consider Airbus Group, Boeing, or Dr Pepper Snapple Group.

A look at calendar year 1995...

After scanning the EDGAR database of the Securities and Exchange Commission for the appropriate Standard Industrial Codes, I found ten athletic shoe companies represented in the stock market.

Of these ten, only three of them made money for their investors in 1995... and two of those are no longer traded!

Ready for a surprise?

Fila FX-100 white leather high-top sneaker (strap removed)The big winner for 1995 was the American Depository Receipts of FILA (no longer traded). Investors doubled their money during 1995.

Nike Cortez sneaker, white leather, red SWOOSH, blue trimNike stock showed a 86% return during 1995.

Vans Authentic Classic sneaker in blackBringing up the rear in the money making race was Vans (now part of clothing maker VF Corporation), with an 6% return during 1995.

 Continue onward to view 1996's results...
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Last Updated: 23 February 2017

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Charlie's Sneaker Pages copyright 1995-2021 by Charles L. Perrin.

READERS PLEASE NOTE: Names of athletic shoe manufacturers, shoe styles, and technologies may be trademarked by the manufacturers. Charlie's Sneaker Pages uses these names solely to describe the shoes with the same familiar nomenclature used by the manufacturer and recognized by the reader.