Mom's One Of Us (She's Got Keds!)

Boy in 1960 "Big Leaguer" black high-top Keds shoesHere is another classic sneaker ad, this one from the June 1960 Ladies' Home Journal. Note that the Keds now have the trademarked blue label they have to this day. Son has his black high-top "Big Leaguer" with "traction-tread sole," while Mom has her "Katydid" slip-ons.

Mom in 1960 "Katydid" Keds slip-ons: Look for the Blue LabelHere's how they advertised Keds in 1960:

"Canvas shoes may look alike, but that blue label makes a whale of a difference, for it says they're genuine U. S. Keds... made to fit better and last longer. Built over scientifically shaped lasts, with shockproof arch cushions and permanently bonded soles and uppers. From Granddad on down - it's U. S. Keds for quality!"

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Last Updated: 23 February 2017

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