I found this ad in a 1962 issue of the Reader's Digest with the title "A message to mothers from B. F. Goodrich and Hood."
Look at the footprints of any child with good, strong feet and a sturdy way of walking.
The prints are always slightly heavier on the outer edges.
That is how body weight is correctly distributed when you walk easily and naturally. We try to encourage this by building a slender rigid wedge into the heel of each of our P-F® canvas shoes. By gently levering the weight over towards the outside, the little P-F wedge helps take the strain off active foot and leg muscles.
There are many good reasons for buying P-F's. Generous cushioning for foot comfort. Good, solid construction. Sensible "air conditioning." But we think that our helpful P-F wedge is the best reason of all.
Do your children's shoes have it?
Look for the sneakers with the little green P-F patch on the heel. At. B. F. Goodrich and Hood Footwear dealers.
Back to the top of Charlie's Sneaker Pages!
Last Updated: 20 February 2017
Click here to send E-mail to Charlie.
Charlie's Sneaker Pages copyright 1995-2019 by Charles L. Perrin.
READERS PLEASE NOTE: Names of athletic shoe manufacturers, shoe styles, and technologies may be trademarked by the manufacturers. Charlie's Sneaker Pages uses these names solely to describe the shoes with the same familiar nomenclature used by the manufacturer and recognized by the reader.