Winning in the Sneaker Stock Market - 2007


CAUTION: Investments in the stock market can and do lose money; they can also provide significant dividend income and rewarding increases in share value. The companies I list here manufacture athletic shoes, a product whose sales are relatively unpredictable and subject to the whims of consumer demand. Past performance is no guarantee of future performance. This data is historical... using historical information is akin to running backwards (it can be a good exercise but be very careful about running into the unexpected). Potential investors should examine all available data about a given stock, including but not limited to Securities and Exchange Commission filings, before investing.


For those who have asked, I Just Did It: bought about $1000 of adidas Group (made enough to buy almost any pair of sneakers they sell) and about $1000 of Nike (made enough to buy five pairs of Chucks). On the other hand, but if you want to buy stock to make money: also consider Airbus Group, or Boeing.

There are a number of athletic shoe companies, a subset of the companies in Standard Industrial Code (SIC) 3021 [Rubber & Plastics, Footwear] and 3140 [Footwear (No Rubber)], that are represented in the various stock markets in the United States (NASDAQNYSE, or the "over the counter" market).


The winners in 2007:

Teva Sci-Fi sport sandalDeckers Outdoor Corporation (makers of Simple shoes, Teva sport sandals and Ugg sheepskin boots) resumed doing what they were doing 2003, 2004, and 2006: they were up 159% for the year!

adidas Promodel high-top basketball shoe (forest green, white stripes and trim) adidas was up 49% for the year!

Converse "Chuck Taylor" All Star shoe, dark green high-topNike stock finished in the green, with the help of the Converse division... their stock price went up 29% over the year.



The loser in 2007:

Gray Skechers Go Run sneakersSkechers USA, a stock market darling during much of 2006, didn't repeat... it was down 41% during calendar 2007.



New to the athletic shoe market in 2007:

Multicolored Under Armour Cam Highlight Trainer sneakersUnder Armour was exclusively an apparel maker before 2007. In 2007, they entered the athletic footwear market. They were down 13% during calendar 2007.



 Continue onward to 2008's results...
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Last Updated: 9 December 2018


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Charlie's Sneaker Pages copyright 1995-2018 by Charles L. Perrin.

READERS PLEASE NOTE: Names of athletic shoe manufacturers, shoe styles, and technologies may be trademarked by the manufacturers. Charlie's Sneaker Pages uses these names solely to describe the shoes with the same familiar nomenclature used by the manufacturer and recognized by the reader.