Winning in the Sneaker Stock Market - 2010


CAUTION: Investments in the stock market can and do lose money; they can also provide significant dividend income and rewarding increases in share value. The companies I list here manufacture athletic shoes, a product whose sales are relatively unpredictable and subject to the whims of consumer demand. Past performance is no guarantee of future performance. This data is historical... using historical information is akin to running backwards (it can be a good exercise but be very careful about running into the unexpected). Potential investors should examine all available data about a given stock, including but not limited to Securities and Exchange Commission filings, before investing.


For those who have asked, I Just Did It: bought about $1000 of adidas Group (made enough to buy almost any pair of sneakers they sell) and about $1000 of Nike (made enough to buy five pairs of Chucks). On the other hand, but if you want to buy stock to make money: also consider Airbus Group, or Boeing.

There are a number of athletic shoe companies, a subset of the companies in Standard Industrial Code (SIC) 3021 [Rubber & Plastics, Footwear] and 3140 [Footwear (No Rubber)], that are represented in the various stock markets in the United States (NASDAQNYSE, or the "over the counter" market).


The winners in 2010:

Teva All Terrain sport sandal in "PEPSI STUFF" color scheme Deckers Outdoor Corporation (makers of Simple shoes, Teva sport sandals and Ugg sheepskin boots) was up 135% for the year!

Multicolored Under Armour Cam Highlight Trainer shoeUnder Armour was up 97% for the year.


Converse "Chuck Taylor" All Star high-top in Neon Green Nike stock, with help from their Converse sales, finished in the green... their stock price went up 29% over the year.

adidas Campus retro basketball shoe in forest green with white stripesadidas was up 20% for the year.


The loser in 2010:

Black Skechers sneakers with white trimSkechers USA, a stock market darling during much of 2009, was no stock market darling in 2010... it was down 32% during the year.


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Last Updated: 9 December 2018


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Charlie's Sneaker Pages copyright 1995-2018 by Charles L. Perrin.

READERS PLEASE NOTE: Names of athletic shoe manufacturers, shoe styles, and technologies may be trademarked by the manufacturers. Charlie's Sneaker Pages uses these names solely to describe the shoes with the same familiar nomenclature used by the manufacturer and recognized by the reader.