Winning in the Sneaker Stock Market - 2009


CAUTION: Investments in the stock market can and do lose money; they can also provide significant dividend income and rewarding increases in share value. The companies I list here manufacture athletic shoes, a product whose sales are relatively unpredictable and subject to the whims of consumer demand. Past performance is no guarantee of future performance. This data is historical... using historical information is akin to running backwards (it can be a good exercise but be very careful about running into the unexpected). Potential investors should examine all available data about a given stock, including but not limited to Securities and Exchange Commission filings, before investing.


For those who have asked, I Just Did It: bought about $1000 of adidas Group (made enough to buy almost any pair of sneakers they sell) and about $1000 of Nike (made enough to buy five pairs of Chucks). On the other hand, but if you want to buy stock to make money: also consider Airbus Group, or Boeing.

There are a number of athletic shoe companies, a subset of the companies in Standard Industrial Code (SIC) 3021 [Rubber & Plastics, Footwear] and 3140 [Footwear (No Rubber)], that are represented in the various stock markets in the United States (NASDAQNYSE, or the "over the counter" market).


The winners in 2009:

All the publicly traded companies that made sneakers in 2009 that were still traded in 2018 went up at the end of the Great Recession.

Black Skechers sneakers with white trimSkechers USA, a stock market darling during much of 2006, was also a stock market darling in 2009... it was up 130% during the year.

adidas Promodel high-top basketball shoe (forest green, white stripes and trim) adidas was up 40% for the year, recovering most of its losses during 2008.

Nike Vandal high-top shoe: green with tan and white SWOOSH and ankle strap Nike stock finished in the green... their stock price went up 30% over the year.

Teva "TerraDactyl" sport sandalDeckers Outdoor Corporation (makers of Simple shoes, Teva sport sandals and Ugg sheepskin boots) was up 27% for the year!

Gray Under Armour Drive 4 Mid athletic shoe Under Armour stock finished in the black... their stock price went up 19% over the year.



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Last Updated: 9 December 2018


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Charlie's Sneaker Pages copyright 1995-2018 by Charles L. Perrin.

READERS PLEASE NOTE: Names of athletic shoe manufacturers, shoe styles, and technologies may be trademarked by the manufacturers. Charlie's Sneaker Pages uses these names solely to describe the shoes with the same familiar nomenclature used by the manufacturer and recognized by the reader.