Deckers Outdoor Corporation (makers of Simple shoes, Teva sport sandals and Ugg sheepskin boots) bucked the market trend during the Great Recession: they were up 54% for the year!CAUTION: Investments in the stock market can and do lose money; they can also provide significant dividend income and rewarding increases in share value. The companies I list here manufacture athletic shoes, a product whose sales are relatively unpredictable and subject to the whims of consumer demand. Past performance is no guarantee of future performance. This data is historical... using historical information is akin to running backwards (it can be a good exercise but be very careful about running into the unexpected). Potential investors should examine all available data about a given stock, including but not limited to Securities and Exchange Commission filings, before investing.
For those who have asked, I Just Did It: bought about $1000 of adidas Group (made enough to buy almost any pair of sneakers they sell) and about $1000 of Nike (made enough to buy five pairs of Chucks). On the other hand, but if you want to buy stock to make money: also consider Airbus Group, or Boeing.
There are a number of athletic shoe companies, a subset of the companies in Standard Industrial Code (SIC) 3021 [Rubber & Plastics, Footwear] and 3140 [Footwear (No Rubber)], that are represented in the various stock markets in the United States (NASDAQ, NYSE, or the "over the counter" market).
Deckers Outdoor Corporation (makers of Simple shoes, Teva sport sandals and Ugg sheepskin boots) bucked the market trend during the Great Recession: they were up 54% for the year!
Nike stock finished in the red... their stock price went down 21% over the year.
Skechers USA, a stock market darling during much of 2006, didn't repeat... it was down 34% during calendar year 2008.
Under Armour was down during its first full year making athletic footwear. It was down 46% during calendar year 2008.
adidas was down 48% for the year, nearly reversing its gains
during 2007.
Continue onward to 2009's results...
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Last Updated: 9 December 2018
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Charlie's Sneaker Pages copyright 1995-2024 by Charles L. Perrin.
READERS PLEASE NOTE: Names of athletic shoe manufacturers, shoe styles, and technologies may be trademarked by the manufacturers. Charlie's Sneaker Pages uses these names solely to
describe the shoes with the same familiar nomenclature used by the manufacturer and recognized by the reader.