Winning in the Sneaker Stock Market - 2011

CAUTION: Investments in the stock market can and do lose money; they can also provide significant dividend income and rewarding increases in share value. The companies I list here manufacture athletic shoes, a product whose sales are relatively unpredictable and subject to the whims of consumer demand. Past performance is no guarantee of future performance. This data is historical... using historical information is akin to running backwards (it can be a good exercise but be very careful about running into the unexpected). Potential investors should examine all available data about a given stock, including but not limited to Securities and Exchange Commission filings, before investing.

For those who have asked, I Just Did It: bought about $1000 of adidas Group (made enough to buy almost any pair of sneakers they sell) and about $1000 of Nike (made enough to buy five pairs of Chucks). On the other hand, but if you want to buy stock to make money: also consider Airbus Group or Boeing.

There are a number of athletic shoe companies, a subset of the companies in Standard Industrial Code (SIC) 3021 [Rubber & Plastics, Footwear] and 3140 [Footwear (No Rubber)], that are represented in the various stock markets in the United States (NASDAQ, NYSE, or the "over the counter" market).

The winners in 2011:

Under Armour was up 31% for the year.

Nike stock finished in the green... their stock price went up 13% over the year.

The losers in 2011:

adidas was down slightly, less than 1% for the year.

Deckers Outdoor Corporation (makers of Simple shoes, Teva sport sandals and Ugg sheepskin boots) was down 5% for the year!

Skechers USA, a stock market darling during much of 2009, was no stock market darling in 2011... it was down 39% during the year.

Continue onward to 2012's results...
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Last Updated: 20 December 2018

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READERS PLEASE NOTE: Names of athletic shoe manufacturers, shoe styles, and technologies may be trademarked by the manufacturers. Charlie's Sneaker Pages uses these names solely to describe the shoes with the same familiar nomenclature used by the manufacturer and recognized by the reader.