Winning in the Sneaker Stock Market - 2000

CAUTION: Investments in the stock market can and do lose money; they can also provide significant dividend income and rewarding increases in share value. The companies I list here manufacture athletic shoes, a product whose sales are relatively unpredictable and subject to the whims of consumer demand. Past performance is no guarantee of future performance. This data is historical... using historical information is akin to running backwards (it can be a good exercise but be very careful about running into the unexpected). Potential investors should examine all available data about a given stock, including but not limited to Securities and Exchange Commission filings, before investing.

For those who have asked, I Just Did It: bought about $1000 of adidas Group (made enough to buy almost any pair of sneakers they sell) and about $1000 of Nike (made enough to buy five pairs of high-top Chucks). On the other hand, but if you want to buy stock to make money: also consider Boeing, Dr Pepper Snapple Group, or EADS NV.

There are a number of athletic shoe companies (as indicated by their Standard Industrial Codes) that are represented in the various stock markets in the United States (NASDAQ, NYSE, or the "over the counter" market).

The winners in 2000:

Black Skechers sneakers with white trimSkechers USA completed its first full year in the stock market during calendar year 2000. It went up 406.6% during 2000.

Reebok Ex-O-Fit black high-top sneakerReebok shareholders were definitely in the black... with a 333.9% increase during 2000. Reebok was bought out in 2006 and is no longer traded.

Teva sport sandal with hex nubby soleThe stock of Deckers Outdoor Corporation, makers of the Teva sport sandal, doubled in value (exactly) over calendar year 2000.

Example of Vans sneaker: black, red, and white checkerboard slip-onVANS stockholders finished in the black, with a 38.3% gain during the year. VANS is now a division of VF Corporation, a major apparel maker.

K-Swiss "Classic Luxury Edition" high-top, all whiteK-Swiss, Inc. more than made up for their 30.2% loss in 1999 by going up 34.7% during 2000.

Nike Vandal Canvas high-top: green canvas with brown and white SWOOOSHDuring 2000, Nike investors were in the green with a 12.6% increase over the year.

Keds Champion white canvas sneakerStride Rite, maker of the Keds brand, had a modest 7.7% price increase.

The losers during 2000:

Fila FX-100 white high-top sneakerFILA stock (no longer traded) was down 30.7% during the year.

Saucony Jazz classic running shoe: red with silver trimSaucony, Inc. was the big winner in 1998 as well as 1999. However, Saucony Class A stock finished in the red in 2000... down 45.8% for the year. NOTE: Historical interest only; Saucony is now a division of Stride Rite.

Converse Chuck Taylor All-Star low-top in redRed seems to be the official Converse color in the stock market, except for a fantastic performance during 1996. Converse stock lost another 73.4% over the year. As of March 2000, Converse went from the New York Stock Exchange to the "over the counter" market. (Converse is now a division of Nike.)

Left the Industry during 2000:

Global Sports, Inc., is still around. However, they left the athletic shoe design and development business in May 2000. Global Sports, known as GSI Commerce and later on as Radial, handles Internet orders for (as of August 2005) around fifty brick and mortar retailers.

 Continue onward to 2001's results..
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Last Updated: 20 February 2017

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Charlie's Sneaker Pages copyright 1995-2023 by Charles L. Perrin.

READERS PLEASE NOTE: Names of athletic shoe manufacturers, shoe styles, and technologies may be trademarked by the manufacturers. Charlie's Sneaker Pages uses these names solely to describe the shoes with the same familiar nomenclature used by the manufacturer and recognized by the reader.