Winning in the Sneaker Stock Market - 2017


CAUTION: Investments in the stock market can and do lose money; they can also provide significant dividend income and rewarding increases in share value. The companies I list here manufacture athletic shoes, a product whose sales are relatively unpredictable and subject to the whims of consumer demand. Past performance is no guarantee of future performance. This data is historical... using historical information is akin to running backwards (it can be a good exercise but be very careful about running into the unexpected). Potential investors should examine all available data about a given stock, including but not limited to Securities and Exchange Commission filings, before investing.


For those who have asked, I Just Did It: bought about $1000 of adidas Group (made enough to buy almost any pair of sneakers they sell) and about $1000 of Nike (made enough to buy five pairs of Chucks). On the other hand, but if you want to buy stock to make money: also consider Airbus Group or Boeing.

There are a number of athletic shoe companies, a subset of the companies in Standard Industrial Code (SIC) 3021 [Rubber & Plastics, Footwear] and 3140 [Footwear (No Rubber)], that are represented in the various stock markets in the United States (NASDAQNYSE, or the "over the counter" market).


The winners in 2017:

Teva "TerraDactyl" sport sandalDeckers Outdoor Corporation (makers of Simple shoes, Teva sport sandals and Ugg sheepskin boots) was up 45% for the year!

Black and white adidas wrestling shoeadidas was up 27% for the year.

Gray Skechers Go Run sneakers Skechers USA was up 25% during the year.

Green Nike Vandal hightops with tan SWOOSH Nike stock finished in the green... their stock price went up 23% over the year.


The losers in 2017:

Gray and black Under Armour Project Rock Delta cross-training shoeOne company, Under Armour, with two publicly traded classes of stock. Under Armour Class C (ticker "UA", non-voting) was down 47% over the year. Under Armour Class A (ticker "UAA", voting) did even worse. It was down slightly more than 50% over the year!



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Last Updated: 31 December 2018


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Charlie's Sneaker Pages copyright 1995-2019 by Charles L. Perrin.

READERS PLEASE NOTE: Names of athletic shoe manufacturers, shoe styles, and technologies may be trademarked by the manufacturers. Charlie's Sneaker Pages uses these names solely to describe the shoes with the same familiar nomenclature used by the manufacturer and recognized by the reader.